AICERTS, Artificial Intelligence

AI+ Marketing™

Instructor

Falandile Ntshangase

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Course details

Lectures : 25

Description
FAQ
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Why AI Marketing™? 10X AI Powered Marketing Impact

AI in Marketing Essentials: Learn foundational AI concepts to streamline workflows and enhance marketing effectiveness.

AI-Driven Campaign Optimization: Master AI algorithms to optimize ads, personalize messages, and automate performance tracking.

Customer Insights through AI: Analyze data with AI to gain insights, predict trends, and personalize marketing strategies.

Ethical AI Practices in Marketing: Understand ethical AI practices, mitigate biases, and ensure transparency and fairness in marketing.

At a Glance: Course + Exam Overview

Program Name

AI+ Marketing™

Included

Instructor-led OR Self-paced course + Official exam + Digital badge

Duration

Instructor-Led: 1 day (live or virtual)
Self-Paced: 8 hours of content

Prerequisites

Understanding of marketing principles, Familiarity with digital marketing tools and concepts, fundamental AI/ML concepts

Exam Format

50 questions, 70% passing, 90 minutes, online proctored exam

Delivery

Projects & case studies

Outcome

Industry-recognized credential + hands-on experience

Who Should Enroll?

Marketing Professionals: Enhance your expertise by integrating AI-driven strategies for smarter, data-backed campaigns.
Digital Marketing Experts: Leverage AI tools to optimize content personalization, SEO, and audience targeting.
Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.
CRM Specialists: Optimize customer relationships with AI-powered insights and automation for more effective communication.
Students & New Graduates: Build a competitive edge in the marketing field by mastering AI tools and technologies

Industry Growth: Revolutionizing Consumer Engagement in the Digital Age

AI in marketing is projected to reach $40 billion by 2025, growing at a CAGR of 29%. (Source: Statista)
AI-powered marketing is transforming digital advertising, allowing businesses to target the right audiences with personalized content.
Companies are increasingly seeking AI experts to enhance customer insights, improve campaign optimization, and streamline marketing automation.
As AI technologies evolve, marketers must stay ahead by incorporating machine learning, predictive analytics, and customer behavior analysis.

Prerequisites

Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies.

Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other marketing tools.

Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.

Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency.

Exam Details

Duration

90 minutes

Passing Score

70% (35/50)

Format

50 multiple-choice/multiple-response questions

Delivery Method

Online via proctored exam platform (flexible scheduling)

Exam Blueprint:

Introduction to Artificial Intelligence (AI) in Marketing – 10%
AI-Driven Content Strategy and Personalization – 13%
AI in Social Media and Email Marketing – 13%
Leveraging AI for Marketing Analytics – 13%
Ethical Considerations in AI Marketing – 13%
Crafting an AI-Driven Marketing Strategy – 25%
AI Integration in Multichannel Marketing Campaigns – 13%

Can I apply what I learn in real-world marketing scenarios?

Absolutely. The course includes real-world use cases and practical applications, enabling participants to directly apply their learning to enhance customer engagement and campaign performance in their organizations.

Who should enroll in the AI+ Marketing™ Certification?

This course is ideal for marketing professionals who want to enhance their skills with AI-driven strategies, including those experienced in digital marketing tools and CRM software. It's also suitable for business leaders looking to innovate marketing practices using AI technologies.

Are there any prerequisites for enrolling in this course?

While there are no strict prerequisites, having a background in marketing or business leadership can be beneficial for understanding the course material more effectively.

How will the AI+ Marketing™ Certification benefit participants professionally?

By earning this certification, participants demonstrate their proficiency in AI-driven marketing strategies, enhancing their career prospects in a competitive market. They'll be prepared to lead marketing teams with confidence in leveraging AI technologies for improved ROI and customer engagement.

What skills and knowledge will participants gain from completing the AI+ Marketing™ Certification?

Participants will develop a comprehensive understanding of AI's role in marketing, including content strategy personalization, social media and email marketing optimization, and ethical AI practices. They'll be equipped to craft innovative AI-driven marketing strategies and integrate AI into multichannel campaigns effectively.

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